AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Film & Television Apps on iOS in Australia
An analysis of the top 5 film and television apps on the iOS platform in Australia for Q4 2020, showcasing user engagement and app popularity trends.
In the fourth quarter of 2020, the iOS platform in Australia saw varying performance trends among the top film and television applications. Data from Sensor Tower provides insights into downloads, revenue, and weekly active users for these entertainment giants.
Netflix experienced a steady revenue with a slight dip towards the end of the quarter, earning around $200K in the last recorded week. Downloads showed an upward trend, with a significant jump to 47K in the final two weeks of December. Weekly active users peaked at 2.3M towards the end of December, after a fluctuating quarter.
Disney+ saw its revenue soar to $380K in the last week of December, with a notable spike in the third week of November at $453K. Downloads for Disney+ also increased towards the end of the quarter, reaching over 40K. The app's weekly active users reflected a high point of over 1M in the third week of December before slightly decreasing.
Amazon Prime Video maintained a consistent revenue stream, closing the quarter with around $119K. The app's downloads peaked at nearly 29K in the last week of October, followed by a decline and then a modest increase in December. The weekly active users showed a healthy increase, ending the quarter with over 230K users.
Stan., a local Australian streaming service, exhibited a relatively stable revenue, ending the quarter at approximately $16K. Downloads saw an increase in December, reaching over 25K. The weekly active users for Stan. showed growth in the last two weeks of December, with an audience of over 370K.
9Now, with its revenue data not available, had its downloads peak at 24K in mid-November, followed by a decline and then a slight recovery to over 12K by the end of December. The weekly active users for 9Now decreased towards the end of the quarter but saw a small uptick in the final week, reaching over 111K.
For more detailed insights and data analysis, Sensor Tower's platform offers comprehensive app performance metrics.